Here’s a Top Grossing iPhone App’s “Secret Weapon”

High School Story, produced by Pixelberry Studios, launched on August 1st in the US and raced to the top of the Free and Top Grossing iOS charts for its engrossing choose-your-own adventure storylines about a high school’s rise from obscurity to supremacy. Millions have played the game to date.

Here’s a short segment of the full interview where Oliver Miao, CEO of Pixelberry Studios, talks about how Helpshift has helped the game maintain its high App Store star ratings and turn thousands of players with questions or complaints into loyal game evangelists.

Later this week, we’ll be adding the full length interview on our blog where Oliver talks about their launch strategy, how the company is staffed, their upcoming plans for the game and more. Let’s just say that Pixelberry’s approach is unique—right down to how they refer to their customer support/service specialists (they’re “player specialists”).

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