[KEY INSIGHTS] ASO Decoded: How to Consistently Get 5 Star Ratings

Seamless Feedback Loop + Timely Ask + Customizable Rating Prompt = Guaranteed 5 Star Ratings and Reviews

Keywords: Do Your Research!

  • Use keyword ranking tools like App Annie to navigate through the app ecosystem and establish benchmarks.
  • Surround yourself with potential users and conduct surveys to uncover overlooked keywords.
  • Keyword analytics are not available in real-time. Keep researching, testing, and iterating keywords from update to update.

Title + Taglines Matter

  • Aim for a short title with a simple tagline. This is your chance to attract potential customers with a snapshot of your app’s value.
  • Musi Example:
    • Title Iteration #1: ‘Musi’ → Base title and no tagline to create curiosity among users. Only saw 30 downloads per day.
    • Title Iteration #2: ‘Musi- Song Streaming for YouTube & Downloader for SoundCloud ‘ → Introduction of tagline increased installs 6x. Give people context.
    • Title Iteration #3: ‘Musi- Unlimited Free Music’ → Optimize for discoverability. 10x install increase from Title Iteration #2, and even 15x install increase from the first title iteration.


  • Tailor screenshots to your target demographic and match that to the app’s brand.
  • Musi Tip: Onset screenshots to an iPhone with a description of the primary action. Although not encouraged, Apple still accepts these submissions.

Bonus: Optimal Times to Submit to the App Store

  • Test release times and monitor performance to drive installs. Musi submits updates on Fridays and weekends.

Screen Shot 2015-02-16 at 10.27.16 PM

New Rating Prompt Strategy
1. Only target happy users
2. Only target veteran users
3. Give unhappy users a chance to provide feedback
4. Don’t break the user’s context by forcing an interaction
5. Ensure users rate every version
5 Star Ratings & Reviews
  • Musi experienced rapid growth after re-strategizing how and when to ask users to rate the app.
  • Rating frameworks designed to ask users to rate the prompt immediately after start of app disrupts your user’s experience and converts poorly. In Musi’s case, less than 1% would actually rate the app.


  • Create a rating prompt that caters to specific user actions within the app.
  • 46% of negative reviews are actually product feedback.
  • Make it as easy as humanly possible for unhappy users to connect with you and quickly resolve their issues (before they hit the App Store with a 1 star review).

Questions to Ask

  • What is the best time to ask people to rate the app?
  • At what point will users be the happiest using the app?
  • How can we build the least intrusive rating prompt?

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