One of the best quotes I have heard recently was from Sam Altman’s ‘How to Start a Startup’ series. Sam said:
“Very few startups die because of competition. They fail because they don’t make a product that users love.”
This is so very true, and can certainly be applied to mobile app startups too.
The problem that many experience, myself included, is that it is so easy to become emotionally attached to the product you are building. Whilst passion is a vital part of growing a successful startup, you need to be wary that you don’t confuse your needs with your customers’ needs.
The Importance of Knowing Your Users
To improve your product’s chances of success, it is essential that you know and understand your users. Learning about your target market is no easy task, especially when many startups (Tapdaq included) only have a limited number of users during their early growth stages.
So how do you discover what your users (both current and future) think of the problem you are trying to solve? And what do they want from the product you are building?
Here are 3 processes that we have implemented at Tapdaq that are helping us to learn more about our current and potential users:
1. Social Testing – You get what you put in.
We have discovered and contributed to a number of online communities where we know our target market exists. Our approach on these platforms, be it questions on Quora or groups on Facebook, is to provide as much value as possible to the users that are present there.
The biggest community we engage with is on Facebook, where we regularly write content and articles for over 16,000 awesome app developers. Naturally, if you give your time and contribute enough value to a group of people, they will give something back. That is why customer care in your product is so important.