A version of this post originally appeared on Website Magazine on June 30, 2017.
Mobile-first brands understand that prioritizing customer convenience is the shortest path to increasing customer retention and loyalty. That’s because consumers today expect everything to be intuitive and instant, and the slightest hiccup can result in churn or preference for a competitor. The average app loses 77 percent of its daily active users just within three days of install.
So how to beat the odds?
Convenience Starts with Letting Users Easily Help Themselves
If At First They Don’t Succeed, Do NOT Make Them Try, Try Again
Completing the Customer Convenience and Experience Circle
Want to learn more?
- Blog Post: Why In-App Mobile FAQs Are Essential To Mobile Customer Service
- Customer Service Glossary Article: What is In-App Messaging?