Imagine that you’re shopping with a retail app, and you notice that your cart is at full price during a sale. You text a support Agent for help before continuing to browse. Soon a push notification appears: “Sorry about that. Here’s the promo code for our sale. Apply it now?” You click OK and your whole cart updates automatically. You obviously then rate the app 5 stars. This all happened within minutes. You never left the app.
Apple’s CEO Tim Cook announced iOS8 in early June and, like he says, the update is huge for app developers. There are tons of new features coming in the September 17th release that companies can use to improve their apps’ functionality. Yet the groundbreaking update for any iOS app is Interactive Notifications, which allow users to perform specific actions from an app’s push notification without having to open the app. That means you can perform actions with an app while staying within the app you are currently using or from your phone’s lock screen. When combined with Helpshift, iOS8 just got a huge customer care upgrade.