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Helpshift had the pleasure of hosting two members from the Dots Team! Christian Calderon, Head of Marketing and User Acquisition, and his colleague Eric Glover, Community Manager. Christian and Eric both painted a detailed picture on how mobile companies of all sizes can create an engaged environment of advocates. Sparking virality around your app will ultimately lower the cost of user acquisition.

Here is the recording in case you missed it!

The three take-aways that were outlined to spark engagement and virality are:
1. Define what Engagement Means & Identify the Tools To Implement
2. Build your Social Content Strategy around What Your Users Crave
3. Build the Right Team & Remember your Players are your People

Tweet: Got a mobile app? Lower your CPI like this: http://bit.ly/1DNqGsB Quick read. @helpshift #mobiledev #gamedev
Published April 16, 2015
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