Building mobile first apps with the customer top of mind – Edition 1
The first impression
Mobile is the primary channel consumers use to engage with businesses, so it’s a must to deliver a mobile first experience for them in your apps.
Over the course of 4 weeks, we will take you through some fantastic examples of companies that have really nailed a consumer focused experience on mobile.
What better place to start other than at the beginning?
Most users download apps with a certain expectation of the product. You don’t have long to impress them. Users will form their opinion within 30 seconds of exploring the app.
Great apps captures a user from the onset and quickly explains the main features of the product. This sets an expectation of what your product will deliver.
Here are 3 techniques to captivate your user right away:
1. Hold Your Consumers Hand Through the Product Walkthrough.
The Google Gmail app offers a new user a tour through some of the featured benefits of the app. Over the course of 4 screens, the user is presented with visual examples of what the app is capable of. This is a great way to highlight new features or functionality that is not often utilized to it’s full capacity.