If you already have in-app customer service, you’ve made an initial (and worthwhile) investment to support your mobile customers. That’s a great first step.
And if you haven’t already made the leap to invest in a mobile-specific strategy but have a mobile app, you’re probably losing out on huge revenue opportunities. That’s because you want to keep your users in your app in order to increase engagement and ROI, and by not having dedicated in-app support, you are forcing your users to get help externally and leave your app altogether.
Yet simply offering dedicated in-app support is not enough: you need a cohesive in-app strategy in order to maximize your investment in mobile support tools. It’s for this reason that we have put together a comprehensive guide to help ensure that your mobile support strategy is successful.
This guide helps you navigate every step of the in-app customer journey, from utilizing proactive engagement tools, to optimizing your self-service options, and finally perfecting the messaging experience.