<\/span><\/h2>\n\n\n\nObviously, resolving a customer issue the first time is the ideal outcome. Customer satisfaction is closely tied to first contact resolution rate. The higher the latter, the higher the former. Resolving issues quickly is one of the ways that brands can deliver excellent customer service. <\/p>\n\n\n\n
Efficiently and effectively resolving issues can create loyalty amongst customers. Not only does retaining customers cost less money than securing new ones, they also may increase a company\u2019s profitability by recommending that company to friends and family. Businesses that can keep customers satisfied through stellar customer service increase the chance of retaining customers who endorse the brand.
In the old call center paradigm, first contact resolution rate was measured by when a customer-agent phone call ended. But in the new asynchronous customer service paradigm, where customers might contact a company\u2019s customer service organization in a number of ways, first contact resolution rate has become a more challenging metric to track. Many businesses now allow users to contact customer service through email, live chat, and in-app messaging.<\/p>\n\n\n\n