Why Do Chat Services Matter to Customer Service?<\/strong><\/span><\/h3>\n\n\n\nLive chat is frequently used in customer service to enable real-time conversations between customers and brands that are browser-located and session-based. That means that the customer must be in a browser to participate in a live chat session, and that once the session has ended, so has the conversation. If the customer accidentally closes the window, or quits the browser program, or has to run suddenly, they must start all over.<\/p>\n\n\n\n
When hooked up to bots, chat services can reduce the average number of agent-sent messages. With bots answering basic customer questions, agents are freed up to work on more complex issues. In fact, a recent Helpshift benchmark study showed that bots reduce the number of average outbound interactions by 47 percent for messaging and by 28 percent for live chat.<\/p>\n\n\n\n
Chat services have their place, but more and more, brands are seeing higher CSATs from messaging conversations, particularly those with asynchronous messaging capability. In fact, in that same benchmark study, async messaging performed significantly higher than live chat \u2014 an average CSAT between 4.1 and 4.6, compared to the CSAT of 3.6 for live chat. <\/p>\n\n\n\n
Chat services set expectations for instantaneous response and resolution, while messaging allows for more fluid ongoing exchanges. Today\u2019s customers are used to using messaging in their personal and professional lives (think text messaging, WhatsApp, and Slack). Messaging is a natural and intuitive medium for them.<\/p>\n\n\n\n
And with messaging enabled by AI automation, a single agent is more productive, capable of handling three or more conversations at once \u2014 while chat services such as live chat are typically limited to two.<\/p>\n\n\n\n