{"id":19769,"date":"2020-02-28T00:00:00","date_gmt":"2020-02-28T08:00:00","guid":{"rendered":"https:\/\/www.helpshift.com\/glossary-term\/in-app-purchase\/"},"modified":"2024-02-22T03:44:05","modified_gmt":"2024-02-22T11:44:05","slug":"in-app-purchase","status":"publish","type":"glossary","link":"https:\/\/www.helpshift.com\/glossary\/in-app-purchase\/","title":{"rendered":"In-App Purchase"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.helpshift.com\/glossary\/in-app-purchase\/#Why_Does_In-App_Purchase_Matter_to_Customer_Service\" title=\"Why Does In-App Purchase Matter to Customer Service? \">Why Does In-App Purchase Matter to Customer Service? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.helpshift.com\/glossary\/in-app-purchase\/#How_Helpshift_Supports_In-App_Purchase\" title=\"How Helpshift Supports In-App Purchase \">How Helpshift Supports In-App Purchase <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.helpshift.com\/glossary\/in-app-purchase\/#Additional_information_About_In-App_Purchase\" title=\"Additional information About In-App Purchase\">Additional information About In-App Purchase<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In-app purchase is the ability for customers to buy products or services from inside a mobile app, without having to navigate to a web browser. In-app purchase is a popular revenue technique that enables brands to give away an app for free and still profit from its use.<br><\/p>\n\n\n\n<p>This is a particularly critical feature for mobile gaming. Mobile game players are apt to spend more money than the average person on in-app purchases. That\u2019s partly because gamers tend to be in a higher economic bracket, but it\u2019s also the nature of gaming, where the full or enhanced experience is often enabled only by in-app purchase.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_In-App_Purchase_Matter_to_Customer_Service\"><\/span><strong>Why Does In-App Purchase Matter to Customer Service?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer service is integral to in-app purchase. Customers must be able to get fast and effective customer service within the same app they\u2019re using to make their purchase. If they have to navigate to another app, web browser, or other type of interface, the ease of in-app purchase is lost.&nbsp;<br><\/p>\n\n\n\n<p>For this reason, smart brands use in-app messaging to communicate with customers throughout their journey to purchase and while using apps. In-app messaging is native, mobile messaging that happens right within the app \u2014 a highly conversational and engaging method for communicating with customers directly. In-app messaging provides on-demand support from within the mobile experience, in context, and allows you to solve customer issues and answer questions faster.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.helpshift.com\/wp-content\/uploads\/2022\/04\/HELP_In-App_Messaging_Image_FINAL-768x576.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Helpshift_Supports_In-App_Purchase\"><\/span><strong>How Helpshift Supports In-App Purchase<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Helpshift supports in-app purchase by enabling in-app messaging and providing a superior support experience, thanks to the <a href=\"https:\/\/www.helpshift.com\/glossary\/sdk\/\">Helpshift SDK<\/a>. The Helpshift SDK, which stands for \u201csoftware development kit,\u201d is a set of tools that allow software developers to create custom applications on Helpshift\u2019s basic technology. These applications can contain specific functionality, including customized in-app purchase potential.<br><\/p>\n\n\n\n<p>Unlike APIs, a more simple way of connecting two different software entities, SDKs are robust tool kits containing libraries, documentation, code samples, processes, and more. The Helpshift SDK allows you to deploy, customize, and test in-app purchase functionality so that it\u2019s ultimately right for your specific app and customers.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Additional_information_About_In-App_Purchase\"><\/span><strong>Additional information About In-App Purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Product page: <a href=\"https:\/\/www.helpshift.com\/products\/customer-messaging-platform\/\">Deliver Digital Customer Service Across Channels<\/a><\/li>\n\n\n\n<li>Product page: <a href=\"https:\/\/www.helpshift.com\/solutions\/mobile-support\/\">Bring Customer Support To Your App<\/a><\/li>\n\n\n\n<li>Developer guide: <a href=\"https:\/\/developers.helpshift.com\/\" target=\"_blank\" rel=\"noopener\">Developer Guide<\/a><\/li>\n\n\n\n<li>Support: <a href=\"https:\/\/support.helpshift.com\/kb\/article\/how-do-i-download-and-integrate-helpshift-sdks\/\" target=\"_blank\" rel=\"noopener\">How do I download and integrate Helpshift SDKs?<\/a><\/li>\n\n\n\n<li>Support: <a href=\"https:\/\/support.helpshift.com\/kb\/article\/native-sdk-implementation-guide\/\" target=\"_blank\" rel=\"noopener\">Guide: Native SDK Implementation<\/a><\/li>\n<\/ul>\n","protected":false},"author":8,"featured_media":19632,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"acf":[],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":["https:\/\/www.helpshift.com\/wp-content\/uploads\/2022\/04\/HELP_In-App_Messaging_Image_FINAL.png",800,600,false],"author_info":{"display_name":"Erik Ashby","author_link":"https:\/\/www.helpshift.com\/author\/erikhelpshift-com\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/glossary\/19769"}],"collection":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":5,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/glossary\/19769\/revisions"}],"predecessor-version":[{"id":30287,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/glossary\/19769\/revisions\/30287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/media\/19632"}],"wp:attachment":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/media?parent=19769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/categories?post=19769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}