It\u2019s never been more difficult to find success at app stores. Competition is fierce, consumers are spoilt for choice and apps are having to pull out all the stops to entice users to sign up. And that\u2019s why customer retention is more crucial than ever. <\/p>\n\n\n\n
While users may be incredibly loyal to a handful of their favourite apps, on the whole today\u2019s consumers tend to flit between apps regularly, often uninstalling and downloading new releases to try out the full range of services on offer. <\/p>\n\n\n\n
Users now expect the very best service, and they won\u2019t part with their hard-earned money, or time, for something that doesn\u2019t meet their expectations. Did you know that it\u2019s now normal<\/em> for apps to lose 80% of their customers<\/a>? For apps, retention curves are steep – and they\u2019re getting steeper by the day. <\/p>\n\n\n\n It\u2019s not all bad news, though. There are a number of inventive retention strategies that can make a real difference, particularly for apps that are relatively new, or those that are looking to name for themselves amongst previously unexplored audiences. <\/p>\n\n\n\n Take a look at some of our go-to retention strategies to see how you could start turning the tide on customer retention. <\/p>\n\n\n\n Eight of the Best Mobile App Retention Strategies<\/strong><\/p>\n\n\n\n Mobile apps are now being designed and built with retention in mind, as developers begin to make full use of the huge range of strategies and tools at their disposal.<\/p>\n\n\n\n Top retention strategies take advantage of innovative technology and automation tools to learn from their customers and adapt in ways that best suit existing users. For example, mobile-native customers are being offered a more seamless experience by never having to leave an app to get help from customer service teams. Instead, mobile apps are using in-app chatbot technology to provide faster customer service, without taking the user outside of their app screen.<\/p>\n\n\n\n Of course, mobile app retention rates also continue to benefit from more traditional tactics. Promotions, discounts and reward schemes still play a pivotal role in boosting retention rates even amongst the most popular app as 84% of customers<\/a> say they\u2019re more likely to stick with a brand who offers a loyalty program.<\/p>\n\n\n\n With these in mind, let\u2019s take a look at some of the most effective retention strategies below<\/p>\n\n\n