{"id":29244,"date":"2023-09-01T11:28:16","date_gmt":"2023-09-01T18:28:16","guid":{"rendered":"https:\/\/www.helpshift.com\/?p=29244"},"modified":"2024-04-05T01:55:51","modified_gmt":"2024-04-05T08:55:51","slug":"app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app","status":"publish","type":"post","link":"https:\/\/www.helpshift.com\/app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app\/","title":{"rendered":"App Marketing Guide 2021: Best Strategies to Promote Your Mobile App"},"content":{"rendered":"\n
On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows. This causes a struggle for app creators and marketers to make their app stand out. Regarding app discovery channels, more often than by browsing app stores, users turn to their family and friends for recommendations. Search engines are another way that people use to find a new game, an app to arrange their finances, to learn a new language, etc. <\/p>\n\n\n\n
However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. But don\u2019t rush to plunge into the depth of despair thinking there\u2019s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.<\/p>\n\n\n\n
Your app marketing efforts must begin long before the availability of the product. According to several reports, it is recommended to launch mobile app promotion right at the start of development to create a buzz around your concept. However, even before the pre-launch campaign<\/a>, it\u2019s important to thoroughly research your target market. Your pre-launch efforts should include the following:<\/p>\n\n\n Persona research should be a part and parcel of your app marketing plan. A persona is not just a description of your buyer. This is an understanding of what your customers think of your brand. Persona research gives you knowledge about your customer\u2019s expectations on which you should base your app marketing strategy and includes the following attributes:<\/p>\n\n\n\nPersona Research<\/strong><\/h3>\n\n\n\n