{"id":29244,"date":"2023-09-01T11:28:16","date_gmt":"2023-09-01T18:28:16","guid":{"rendered":"https:\/\/www.helpshift.com\/?p=29244"},"modified":"2024-04-05T01:55:51","modified_gmt":"2024-04-05T08:55:51","slug":"app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app","status":"publish","type":"post","link":"https:\/\/www.helpshift.com\/app-marketing-guide-2021-best-strategies-to-promote-your-mobile-app\/","title":{"rendered":"App Marketing Guide 2021: Best Strategies to Promote Your Mobile App"},"content":{"rendered":"\n

On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows. This causes a struggle for app creators and marketers to make their app stand out. Regarding app discovery channels, more often than by browsing app stores, users turn to their family and friends for recommendations. Search engines are another way that people use to find a new game, an app to arrange their finances, to learn a new language, etc.  <\/p>\n\n\n\n

However, apps do not magically appear on the top pages of search engines. We wish there was a secret spell so that the users would immediately discover your app and remain loyal to it forever after. But don\u2019t rush to plunge into the depth of despair thinking there\u2019s no way for your app to stand out within the crowd. First, let us walk you through some of the app marketing strategies that if implemented right, will work almost like a magic spell attracting and engaging your app users long-term.<\/p>\n\n\n\n

Pre-launch\/Awareness Stage<\/h2>\n\n\n\n

Your app marketing efforts must begin long before the availability of the product. According to several reports, it is recommended to launch mobile app promotion right at the start of development to create a buzz around your concept. However, even before the pre-launch campaign<\/a>, it\u2019s important to thoroughly research your target market. Your pre-launch efforts should include the following:<\/p>\n\n\n

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Persona Research<\/strong><\/h3>\n\n\n\n

Persona research should be a part and parcel of your app marketing plan. A persona is not just a description of your buyer. This is an understanding of what your customers think of your brand. Persona research gives you knowledge about your customer\u2019s expectations on which you should base your app marketing strategy and includes the following attributes:<\/p>\n\n\n\n

\"\"<\/td> Who is it \u2013 name, education, location?<\/td><\/tr>
\"\"<\/td> Where do they work \u2013 how much they earn, how they pay for their purchases?<\/td><\/tr>
\"\"<\/td> What are their interests and hobbies?<\/td><\/tr>
\"\"<\/td> What drives them \u2013 worldview, pain points, life goals?<\/td><\/tr>
\"\"<\/td> Which social media and gadgets they use? etc.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Competitor Research<\/strong><\/h3>\n\n\n\n

Knowing your competitors will help you efficiently communicate with your target audience, distinguish your brand from competitors, and improve the app marketing plan. Here are some tips for efficient competitor analysis:<\/p>\n\n\n\n