The Bottom Line<\/strong><\/h2>\n\n\n\nHyper casual games are very easy to play and intuitive mobile games. Having first appeared in 2014, they gained the most popularity in 2018, when the Helix Jump game by Voodoo was released and continued to be popular in 2020. Due to simple mechanics, the games are very addictive. Most of them are available offline, so it is possible to play them anywhere and at any time, without any advanced gaming skills. <\/p>\n\n\n\n
To market a hyper-casual game, it is important to know the target audience and make a thorough competitor analysis, as the modern market is loaded with this genre of mobile games. However, there is no such category in the app stores yet, so it is important to include the keyword \u201chyper-casual games\u201d in the app store description for better ASO and discoverability. The most effective ways to monetize this genre of games are banner ads, interstitial ads, and rewarded videos.<\/p>\n","protected":false},"excerpt":{"rendered":"
The term \u201chyper-casual games\u201d was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February 2017, with the popularity peak…<\/p>\n","protected":false},"author":12,"featured_media":29481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[391],"tags":[],"table_tags":[],"acf":[],"taxonomy_info":{"category":[{"value":391,"label":"User Acquisition"}]},"featured_image_src_large":["https:\/\/www.helpshift.com\/wp-content\/uploads\/2023\/10\/appannie-1.png",1024,579,false],"author_info":{"display_name":"Viral Patel","author_link":"https:\/\/www.helpshift.com\/author\/vpatelkeywordsstudios-com\/"},"comment_info":0,"category_info":[{"term_id":391,"name":"User Acquisition","slug":"user-acquisition","term_group":0,"term_taxonomy_id":391,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":391,"category_count":12,"category_description":"","cat_name":"User Acquisition","category_nicename":"user-acquisition","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/posts\/29480"}],"collection":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/comments?post=29480"}],"version-history":[{"count":4,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/posts\/29480\/revisions"}],"predecessor-version":[{"id":29742,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/posts\/29480\/revisions\/29742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/media\/29481"}],"wp:attachment":[{"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/media?parent=29480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/categories?post=29480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/tags?post=29480"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.helpshift.com\/wp-json\/wp\/v2\/table_tags?post=29480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}