The race to integrate AI across the player journey is accelerating, but visionary studios understand that true success lies in strategic human-AI collaboration, not replacement. This essential session for player experience professionals, featuring leaders from Keywords Studios and industry partners, explores the critical balance between technological innovation and authentic human connection across Player Support, Trust & Safety, Community Management, and VIP Engagement.

Discover how AI empowers your expert teams to increase player engagement by understanding sentiment at scale, streamline routine inquiries, enhance agent productivity, and proactively identify harmful content, while preserving the empathy and contextual understanding that only humans provide.

Through real-world examples, we’ll show how the use of AI is not only increasing overall engagement through smarter, faster support, it’s unlocking new ways to identify, retain, and elevate the VIP experience with precision and care.

Join us as we chart the definitive strategy for player engagement that scales intelligently and satisfies genuinely. Walk away with concrete strategies that your team can use to build lasting loyalty and competitive advantage in today’s evolving gaming landscape.