The partnership between KRAFTON and Helpshift yielded remarkable results, setting new standards in player engagement and support. Within one year post-launch, KRAFTON achieved a total savings of $10.6 million for BGMI, comprising $1,615,000 in FAQs savings and around $8,985,000 from automation using AI and bots. These cost reductions were a testament to the value of Helpshift’s support partnership. The success was further underscored by a steady 13% increase in the overall CSAT (Customer Satisfaction) score, showcasing heightened player satisfaction.
The triumphant launch of BGMI and the successful partnership with Helpshift laid the foundation for continued growth and success in the gaming industry for KRAFTON. This dynamic partnership not only exceeded customer satisfaction expectations but also addressed a critical industry challenge, marking a momentous milestone for KRAFTON in the Indian gaming market. The collaboration’s success has been celebrated across the industry, with industry experts and press praising BGMI’s immersive gameplay and outstanding customer support, further cementing KRAFTON’s reputation as a trailblazer in the industry.
