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Oakever Games Scale Player Support with Helpshift, Achieving 73% Full Automation with a +4.1 CSAT

73%

Full Automation rate

50%

Agent Workload Reduction

75%

TTFHR Reduction

4.1*

CSAT
Oakever overview v2

Overview

Oakever Games is a global casual game development and publishing company headquartered in Singapore with a portfolio of global downloads exceeding 1 billion, and that includes the hit title Vita Mahjong, which ranked among the top 7 downloads mobile games worldwide in 2025 with 121.9m installs. Oakever manages player support across 11 languages for 120M+ MAU.

The Challenge

Prior to partnering with Helpshift, Oakever faced significant challenges in customer support, including high agent workloads, low automation rates, and slow response times, which impacted overall agent productivity and player experience. Their previous support solution, struggled to deliver the necessary issue deflection and automation, but also proving difficult to access accurate data to effectively pilot support operations. Oakever’s core objectives were to dramatically increase automation and FAQ deflection to reduce issue creation whilst improving overall CSAT especially to manage the scale with the fast rising popularity of their hit title Vita Mahjong.
Oakever challenge v2

The Solution

From the first conversation in December 2024, Oakever went live in January 2025 by implementing a full suite of automation tools, including Custom Bots, Automations, and Smart Intent. Oakever deployed specialized Custom Bots workflows to handle repeated daily questions from players, automatically closing resolved issues to reduce agent workload. The team also embedded FAQ content directly into bot conversations, enabling instant resolution of common player issues and improving overall deflection. The implementation of auto-assignment accelerated issue routing, eliminating manual effort and directly improving the Time to First Human Response.
Oaekever Support Experience in game

The Results

Within only a few weeks from kick-off to go live, Oakever saw transformative results across all key customer service metrics virtually immediately (reaching above 4 CSAT score immediately), successfully overcoming all its previous challenges.


• FAQ deflection rate reached 93%, significantly reducing inbound ticket volume.

• Full automation increased from 15% to 73% in just two months, a 3.9× uplift that drove substantial efficiency gains.

• Operational efficiency improved: higher automation (agent-only tickets were reduced by 88%, dropping from 67% to 8% within two months) combined with a powerful FAQ deflection, Oakever cut agent workload by 50% (from approximately 50 to 25 issues per agent per day).

• Faster first responses: TTFR dropped by more than 93%, from over a day to under two hours, dramatically improving responsiveness and player satisfaction.

• Faster access to human support: Time to First Human Response (TTFHR) decreased by ~75% within one month, ensuring complex issues reached agents significantly faster.

• Improved Player Experience: Oakever reached 4.1 on a 5-point scale in three months.

•Tangible ROI: These efficiency gains delivered almost $100k in annual cost savings.

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