Trust & Safety

Safeguard Players, Protect Growth.

Helpshift Trust & Safety helps gaming studios protect players, safeguard their brand, and sustain growth through a powerful combination of AI-driven moderation technology, elite human expertise, and real-life threat management — all designed for the realities of live, global game communities.

Disruptive Behavior Isn’t Just a Community Issue, It’s a Growth Risk Sparkle Orange

As gaming communities scale, so do the risks. Toxic behavior, harassment, and harmful content don’t just degrade player experience — they directly impact retention, revenue, and brand trust.

When Trust & Safety is reactive, fragmented, or underpowered, studios lose control of their communities and expose themselves to long-term damage.

The Business Impact of Inaction

Player Abandonment

of players stop playing after experiencing toxicity

0 %

Reputation Loss

won’t download a game with a toxic community reputation

0 %

Direct Churn

Negative community experiences can drive up to 20% player churn

0 %
Zynga Logo

How Zynga Support Handles 185% More Tickets with Helpshift

Sybo Logo

SYBO’s Subway Surfers Achieves 4.3 CSAT and 77% Automation Rate with Helpshift in Under 3 Months

SYBO Overview
Vlad Oboronko
Player Support Lead, SYBO
Kixeye Logo

Zendesk to Helpshift: Seamless Migration, Soaring CSAT 40%+ under 3 months

Kari Franz
Customer Support & Operations Manager
Rovio

AI & Automation Deployed Across 23 Games in <8 Months — Achieved 91% Deflection, 4.3 CSAT

Pascal Debroek
Player Support Lead at Rovio
Huuuge Logo

Meet ‘AI Betty’: The Newest Team Member Delivering a ‘Clear Win’ for Huuuge Support and its community of players

Konrad
Konrad Jakubowski
Head of Player Services
Gameloft

Leveling Up Console Support: A Game-Changing QR Code Experience

Anna Yangolenko
Customer Care R&D Supervisor at Gameloft
Oakever Games logo

Oakever Games Scale Player Support with Helpshift, Achieving 73% Full Automation with a +4.1 CSAT

EA
Dream
Sega
Ubisoft
Supercell

Safety by Design,
More Than Reactive Moderation

Helpshift goes beyond reactive content removal. Our Trust & Safety solution is built on a Responsible Moderation Framework that combines AI automation, expert human judgment, and operational governance.

We help studios design safety into their communities from the start by combining AI and automation for scale and human judgment to tackle complex “gray-area” content and expert threat management for critical situations.

Our Responsible Moderation Framework ensures

Fast, consistent moderation at scale

Fair and culturally-aware decisions

Immediate escalation of real-world threats

Compliance with evolving global regulations

The result is a Trust & Safety function that doesn’t just enforce rules, but actively builds player trust and protects long-term value.

The Three Pillars Of Trust & Safety

Integrating AI-driven moderation technology with elite human judgment so your studio can proactively protect players, manage real-world threats, and safeguard your brand.

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Technology & AI Moderation Partnerships

Leveraging strategic partnerships with best-in-class technology providers, we offer deep expertise in selecting, integrating, and operating cutting-edge moderation technologies for voice, text, image, video, and streaming content, ensuring humans remain integral to the process.

AI-driven detection for toxicity, harassment, hate speech, and disruptive behavior

Coverage across in-game chat, Discord, forums, and community channels

Policy-aligned configurations and keyword strategies tailored to your game

Human review workflows to address false positives and gray-area content

Custom-fit technology recommendations

Ongoing configuration and optimization

Automation handles volume. Humans handle judgment.

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Human Services

Providing highly trained, culturally attuned expert human moderators and analysts who bring judgment, empathy, and gaming expertise where AI falls short.

Elite Human Moderation Teams

We’re your protective shield to keep players engaged and build trust, while also meeting all regulatory & platform requirements.

Real-Life Threat Management

When Seconds Matter

Some risks go beyond community health. Helpshift provides dedicated Real-Life Threat Analysts trained to identify, investigate, and escalate illegal and dangerous content.

This capability protects players, platforms, and saves lives.

Human-in-the-Loop Quality Control

Automation with accountability.

Moderator Wellbeing & Resilience

Quality starts with people.

Discord Moderation, Powered by AI and Human Oversight

Operational support image

Discord is where many gaming communities live, and where moderation challenges escalate quickly.

We deliver turnkey Discord moderation by combining a partner-powered AI moderation bot with experienced human moderators and centralized operational oversight.

Partner AI
Moderation Bot

AI-driven detection of harassment, hate speech, scams, and abusive behavior within Discord channels.

Policy-Aligned
Configuration

Custom rules, blocked terms, and thresholds aligned to your community guidelines and risk tolerance.

Human-in-the -
Loop Review

Helpshift moderators review edge cases, false positives, and gray-area content that automation alone cannot judge.

Operational
Ownership

Continuous tuning, escalation workflows, reporting, and quality control managed by Helpshift Trust & Safety specialists.

Faster response, healthier communities, and peace of mind without overwhelming internal teams.

Why Companies Choose Helpshift for Trust & Safety

Trust & Safety Is Just the Start

We go beyond moderation to provide strategic insights. We serve as a key listening point for player sentiment, feedback, and any evidence of fraud or product issues. From immediate incident alerts to regular trends analysis and reports – we have you covered.

Support

Protect player immersion and resolve issues at scale with the only support platform purpose-built for gaming.

Engagement

Move from reactive support to proactive engagement and VIP care that maximizes player LTV

Community

Turn player sentiment into a strategic asset and build healthy fandoms that last beyond the game.

Ready to Build a Safer, Healthier Community?

Get a clear view of your current Trust & Safety posture and a tailored roadmap for improvement.