Building a Unified Support and Community Ecosystem for Garden Joy

4.05

CSAT

80%

FAQ Deflection Rate

20%

Fully Automated

$58K

Savings per year
Partnering with Keywords Studios and implementing Helpshift’s AI-powered support has fundamentally transformed the way we engage and safeguard our players. With Helpshift’s automation and AI issue categorization, we drastically reduced resolution times and empowered our team to focus on meaningful, high-impact player interactions. The seamless integration of Keywords Studios’ support agents and Trust & Safety specialists elevated the experience further. Their team became a true extension of ours — covering weekends, expanding to full off-hours, and delivering not just moderation but real-time community sentiment analysis and actionable insights. Whether it was ramping up for a special event or responding to emerging issues, their flexibility, professionalism, and speed were unmatched. Thanks to this partnership, we’ve been able to maintain a safe, vibrant, and well-supported community — and our players feel it every day.

Chris McGill

CEO, Garden Joy

Garden Joy

Overview

Garden Joy is a beautiful, free-to-play mobile gardening and outdoor-design simulation, developed by Burlingame Studios, a team within one of the industry’s most successful interactive entertainment groups. Launched in January 2024, the game has seen consistent updates and fresh content to keep players engaged. With over 1 million installs on Google Play and a 4.8 average rating from more than 18,000 reviews on the Apple App Store, Garden Joy continues to delight a global audience with its relaxing, creative gameplay and high-quality production values.

The Challenge

Garden Joy aimed to improve their Time to First Human Response (TTFHR) and Time to Resolution (TTR), both of which exceeded industry benchmarks. They also set out to increase customer satisfaction, targeting a CSAT score of 4.0 and improving response rates. They wanted to offer 24/7 community moderation and gather sentiment across multiple platforms.

The Solution

We partnered with Garden Joy to implement a comprehensive, multi-layered support solution. This powerful combination leverages Helpshift’s AI support technology (like AI Issues Intents categorization, automation, Language AI, and Feedback Bot) alongside expert human Player Support and Trust & Safety moderation.

The Results

• 80% FAQ Deflection Rate

• 79% Partially Automated

• 20% Fully Automated

• 3h 10m HTTFR

• 4.05 CSAT

• 4.14 Language AI CSAT

• 94% Issues with Intent

• $58K Savings per Year

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