Mobile broadcast is a technology designed to deliver SMS messages to multiple people at once in a particular geographic area within a certain period of time. Cell broadcast messages differ from group texting, as recipients cannot see responses by others. In cell broadcast messages, recipients have the perception that the message is being sent to them alone.
What is a Cell Broadcast?
A mobile broadcast is also known as a cell broadcast and also sometimes called short message service-point to point (SMS-PP). This form of mobile broadcast is a one-to-many messaging service that takes advantage of geo-targeting. Mobile and cell broadcast messages are sent and controlled by service providers, and part of the GSM standard set by the ETSI GSM committee.
What is a cell broadcast message?
In cell broadcast, messages can be sent to every phone connected to a particular network within a target area. So, mobile broadcast messaging is commonly used for things like Amber Alerts and weather emergency updates.
In general, mobile broadcast is considered a highly effective, reliable mobile technology for mass messaging. In addition, because mobile broadcast messaging uses dedicated network signaling instead of voice and data capacity, cell broadcast messages are not affected by network congestion.
Why Do Mobile Broadcast Messages Matter to Customer Service?
While mobile broadcast is often used to inform citizens of critical events, it can also be used by companies to boost their customer service efforts. In particular, mobile broadcast messaging can be used for general announcements and customer notifications.