Meet Our Leadership Team

Eric Vermillion, CEO

Eric Vermillion


Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal. Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University graduate is traveling with his wife and two daughters, forever in search of a great view and an even better glass of red wine.

Dan Rogers, Finance

Dan Rogers


If you zoomed in on a street map, you’d find Dan Rogers at the intersection of finance and technology. For the last 13 years, he’s served as CFO for venture-backed, emerging-growth, Fintech, SaaS, and eCommerce companies. Before committing to startup life, Dan was CFO at Wells Fargo Merchant Services and Fifth Third Bank. At Helpshift, he applies his wealth of experience to payments, financial management, reporting, and team development. When he’s OOO, this Penn State grad can be found in the High Sierra, scouting out new fly-fishing spots using his favorite Gaia GPS app.

Akshay Vaidya, Engineering

Akshay Vaidya


Akshay Vaidya, Helpshift Head of Engineering and India site lead, might be ruled by a love for technology but he’s kind of a Renaissance man. When he’s not helping to deliver the next generation of innovation, he’s learning to bake bread, make mead, play guitar, and barbecue—all while keeping his wife and three kids highly entertained. In terms of impressive career stats, Akshay has over 15 years of experience at companies like Amazon, Facebook, and PayU. Along the way, he’s learned to master complex technical and leadership challenges across various domains. Alas, his honey wine still needs a little work.

Ed Hartman, Sales

Ed Hartman


Edward Hartman, VP of Global Sales and Success at Helpshift, is a numbers guy. Speaking of numbers, he has over 30 years of experience in enterprise sales and leadership and loves nothing more than making customers and companies wildly successful. Before joining Helpshift, Ed led Global Sales for Igloo Software (where he helped raise Series C funding) and held a number of roles at NICE Systems, IBM, and Rockwell Automation over three decades. More numbers? Ed’s travelled the globe, with stops in 30 countries and 48 states. Now he just has one mission, to rid the world of bad customer service.

Samantha Pang

VP of Customer Success and Growth

Samantha Pang, VP of Customer Success and Growth at Helpshift, is fluent in English, Japanese, Cantonese, Mandarin, and Customer. Between this and her love for travel, she’s particularly well-suited for leading a team that supports over 400 customers globally. Sam is excited about ensuring clients aren’t just “happy” but have everything they need to fully realize long-term ROI. Before Helpshift, she spent six years at DeNA mastering the player experience and collecting a wealth of knowledge. If spare time were real, you’d find Sam on a yoga mat daydreaming about customers. Namaste.

Brandan DeCoteau

Director of Marketing

Brandan DeCoteau is in the driver’s seat as Director of Marketing at Helpshift. Like a marketing mechanic, he’s passionate about inspecting operational engines and building better, more efficient vehicles of digital transformation. As such, you won’t be surprised to learn that he’s data-driven and particularly adept at driving results. He’s done just that—in-house and in an agency capacity—for companies like HPE, Aruba, PayPal, Samsung, Automation Anywhere, and Service Now. When he has two free seconds, he enjoys learning about history and stares adoringly at art.

Erik Ashby

Senior Director and Head of Product

Erik Ashby is the head of product at Helpshift, the world’s leading in-app mobile customer service that has been deployed on more than 2.5 billion mobile devices. Erik has spent his career leading digital innovation in communication across the decades, working on such products as Microsoft Exchange, Office 365, and Microsoft Outlook. Erik as spent 5 years at Helpshift where they are is changing the way companies provide customer service with in-app messaging, AI and chatbots.

Kathy Krul-Manor

Head of People

Kathy Krul-Manor, Head of People at Helpshift, is passionate about—you guessed it—people. She wakes up excited about the prospect of finding new ways to keep employees and team members happy and engaged. Kathy also looks forward to building sustainable frameworks for growth at Helpshift, as well as driving the global people strategy and enhancing the talent experience. Before Helpshift, Kathy spent more than 14 years advancing the talent agenda for Deloitte in Canada and globally. When she’s not doing yoga or hiking, Kathy spends her prized leisure time with her husband and THREE dogs. Woof.

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