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Game developers spend approximately $15 billion annually on player acquisition. 75% of those players churn within the first 24 hours. 90% within 30 days. The
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Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with
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Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you
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It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass
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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players
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Mobile app developers and marketers encounter various challenges along the way of making their app go viral. Increasing user acquisition rates, improving user experience, and working on
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A community is a group of people who share the same interests, purposes, and pain points. An online community is a place where such people can interact
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When it comes to apps, you either become a part of your user’s break time or you lose them in just 3 months from the
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The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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The daily life of a modern person has smoothly flowed into a small device. Today we increasingly use smartphones to communicate with friends, listen to
Have you ever interacted with a chatbot or a virtual assistant? You may have asked Siri to play your favorite song or talked with a
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About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure
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