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Subscription apps are running retention programs designed for a market that no longer exists. Email dunning, win-back discounts, quarterly onboarding tests, and a help center
Data democratization is the practice of ungating access to data within an organization and empowering even those with no technical know-how to easily use it
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In our digital-first world, we’ve become accustomed to instant gratification. For brands, this means providing solutions and answers to customers’ questions in a near-instant. Take
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Consumers increasingly prefer to solve their own problems whenever possible. Brands like Starbucks, Lyft, Uber, Fandango, and Airbnb that allow self-service within apps have trained
Much of our daily communication is asynchronous: we send an email in the morning and receive a reply at noon; we respond to a group
A robust knowledge base has many benefits. It empowers your customers to self-serve, increasing ticket deflection in the process. It educates your customers so that
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