Customer Journey

Customer Journey

The customer journey consists of all the experiences and interactions a customer has with your brand, sum total. For businesses, having a view into the full spectrum of the customer journey gives insight into customer purchasing behavior, informs how customers interact with the brand, and helps improve the overall customer experience. How Does Customer Service…

Customer Experience

Customer Experience

Customer Experience is a general phrase used to describe the experience a customer has with a brand or company. It encompasses everything from the customer’s experience researching, purchasing and interacting with a product or service; their experience with social media channels; and their experience with customer service. In a nutshell, customer experience is the perception your customer has of your…