Unless you’re in a market with zero competitors – and you’re the only one providing a service or selling a product that people absolutely need – you must attract and retain customers. And customer engagement is a critical part of that process. What is customer engagement? It’s a positive emotional connection between an individual and…
The customer journey consists of all the experiences and interactions a customer has with your brand, sum total. For businesses, having a view into the full spectrum of the customer journey gives insight into customer purchasing behavior, informs how customers interact with the brand, and helps improve the overall customer experience. How Does Customer Service…
Customer Experience is a general phrase used to describe the experience a customer has with a brand or company. It encompasses everything from the customer’s experience researching, purchasing and interacting with a product or service; their experience with social media channels; and their experience with customer service. In a nutshell, customer experience is the perception your customer has of your…
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