The Helpshift Blog

With over 6.3 billion people currently using smartphones, the mobile app market has seen rapid growth. This number is projected to surpass 7.7 billion by

Deep links are more than just equivalents of what hyperlinks used to be. They can be used to direct users from one web page to

What makes an indie game indie? An indie (independent) game is a game created by an individual developer or a small team without financial support

On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows.

App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app

Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain

Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with

Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you

It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass

Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players

The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no

The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February