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Live service games have transformed player support from a background task into a core part of the player experience. With daily logins, real-time events, and
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Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with
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Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you
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It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass
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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players
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The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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