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Game developers spend approximately $15 billion annually on player acquisition. 75% of those players churn within the first 24 hours. 90% within 30 days. The
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The days when your cell phone supported only snake and a couple of card games are long in the past. Today, the variety of mobile
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So, you have an idea for a game that you believe could go viral in the market. You start by thinking that all you need
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Now it is easy to find like-minded people on the Internet. You can have a heart-to-heart talk with a person from another corner of the
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On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows.
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Ever since businesses have realized the true potential of mobile apps, they have been keen to take advantage of them. And why would anyone ignore
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What does it take to moderate an online community? It requires someone who is willing to step in and guide the conversation when it goes
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After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis. Measuring
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Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console.
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App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app
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Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain
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If you had to name a few mobile apps that an average user has downloaded on their phone, what would it be? Chances are you
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Immersiveness is a way of perception that determines the factor of changing consciousness. We can see various examples of immersive experiences in movies, theatrical performances,
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