Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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The daily life of a modern person has smoothly flowed into a small device. Today we increasingly use smartphones to communicate with friends, listen to
Have you ever interacted with a chatbot or a virtual assistant? You may have asked Siri to play your favorite song or talked with a
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About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure
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We have been at the edge of our seats waiting to introduce you to our new podcast, Player: Engage, brought to you by Helpshift and
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Mobile games have become the backbone of modern entertainment: people spend hours playing their favourite games on their smartphones. If you are a game enthusiast,
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Businesses across every industry are constantly looking for opportunities to leverage automation to improve their workflow and boost productivity. Unsurprisingly, the narrative is no different
Customer service has never been more important. Today’s customers are becoming ever more discerning, and brands are having to do more than ever before to
For businesses to deliver the best communication, it needs to be prompt. If customers aren’t receiving the right care or relevant information, they may be
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While QR codes have been around for many years, they’ve recently become a much more popular tool as the general public has become familiar with
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It’s never been more difficult to find success at app stores. Competition is fierce, consumers are spoilt for choice and apps are having to pull
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Increasing App Engagement Mobile apps are expected to generate over $935 billion in revenue by next year. Statista found that a total of 218 billion
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