Marketing and Customer Acquisition

What is App Store Optimization? App Store Optimization (ASO) refers to the improvement of app visibility within app stores in order to increase conversion rates and the number of downloads.  ASO not only focuses on improving an app’s rank in the store but also its click-through rate (CTR). For a click-through rate to be high,…

All businesses need customers. And all businesses are willing to invest something – time, effort, research, money – to get them. But if you spend too much on finding customers, you won’t have enough profit to power the rest of your business.  That’s why you have to understand customer acquisition costs and how they fit…

Simply put, customer acquisition refers to the process of bringing in new customers with the aim of driving them down the funnel from the awareness stage to the final purchase decision. Given its strong ties to sales and marketing, customer service is often left out of the conversation all together. However,  good customer service is…