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Subscription apps are running retention programs designed for a market that no longer exists. Email dunning, win-back discounts, quarterly onboarding tests, and a help center

Not so long ago, it took developers a lot of time and money to make a mobile game. They had to write code for both

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In today’s mobile-first world, it’s more important than ever to provide your users with a seamless and engaging app experience. One key aspect of achieving

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The days when your cell phone supported only snake and a couple of card games are long in the past. Today, the variety of mobile

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So, you have an idea for a game that you believe could go viral in the market. You start by thinking that all you need

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On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows.

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Ever since businesses have realized the true potential of mobile apps, they have been keen to take advantage of them. And why would anyone ignore

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After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis.  Measuring

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Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console.

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App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app

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If you had to name a few mobile apps that an average user has downloaded on their phone, what would it be? Chances are you

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Immersiveness is a way of perception that determines the factor of changing consciousness. We can see various examples of immersive experiences in movies, theatrical performances,

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Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you

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