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Subscription apps are running retention programs designed for a market that no longer exists. Email dunning, win-back discounts, quarterly onboarding tests, and a help center
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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players
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When it comes to apps, you either become a part of your user’s break time or you lose them in just 3 months from the
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The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure
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Mobile games have become the backbone of modern entertainment: people spend hours playing their favourite games on their smartphones. If you are a game enthusiast,
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