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In-game chat is one of the most-used and least-understood surfaces in modern gaming. Players use it constantly. Studios think about it almost entirely as a

In-game chat is one of the most-used and least-understood surfaces in modern gaming. Players use it constantly. Studios think about it almost entirely as a

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Say a player pulled off an incredible combo in your game, instantly sharing it across Discord. The Discord chat erupts. Screenshots flood the channels. What

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IImagine a B2B SaaS provider delivering cloud storage solutions to a tech company. One day, the tech company experiences a critical data retrieval delay right

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Most mobile games today rely on two messaging channels to keep players coming back. One sends a message to the player’s lock screen when the

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It is impossible to overstate the importance of providing a good customer experience (CX). Buyers now consider personalized experience as important as usability and functionality

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Push notifications are an integral part of re-engagement strategies aimed at boosting players’ lifecycle. If implemented right, push notifications can become one of the most attention-grabbing communication

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In the fast-paced realm of customer experience (CX), navigating the currents of change requires more than just a compass. Professionals must stay ahead of trends

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Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with

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Mobile app developers and marketers encounter various challenges along the way of making their app go viral. Increasing user acquisition rates, improving user experience, and working on

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On Friday, Netflix announced a new record for consumer spend on mobile: the streaming service raked in $86.6 million across iOS and Android, a figure

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