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In-game support UX is what stands between a frustrated player and a resolved one. When a purchase fails mid-session or a player hits a bug
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70% of gamers prefer to play in their native language. That is not a localization preference. It is a retention ceiling that applies to every
Nearly 80% of the support issues Halfbrick identified through Helpshift led directly to game quality improvements. Not player satisfaction improvements. Game quality improvements. The support
Most gaming support teams are measuring the wrong things. Ticket volume tells you how busy you are. Resolution time tells you how fast you close
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The AI content moderation market is growing from $3.07 billion in 2025 to $3.88 billion in 2026, a 26.6% annual jump. Gaming is driving a
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Most platform comparisons start with a feature table. This one starts with a question worth answering first: what was each platform actually built for? Freshdesk
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Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
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AI is rapidly eliminating routine customer service tasks, allowing teams to redirect their focus toward higher-value, strategic work. This transformation is now less about if
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Picture this: a player hits a purchase bug on console, switches to mobile to keep playing, and ends up filing multiple tickets across channels because
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When a loyal player encounters a login failure, payment glitch, or vanished progress during a limited-time event, they don’t wait patiently. They restart the app,
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A player in Brazil reports a purchase issue in Portuguese. Another in Turkey can’t recover their account and submits a ticket in Turkish. Someone in
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Game updates and live events should build excitement, but they often flood support queues instead. A report shows account-related tickets nearly doubling from 13.9% to
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AI vs. Human Support in Gaming: Which One Actually Wins? If you have ever rage-quit a game because support took three days to answer a
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