The Helpshift Blog

Fraud and cheating in gaming are not one problem with one fix. They are a layered threat that spans your game engine, your payment stack,

Acquiring a new player costs five to seven times more than retaining one, per McKinsey research. A 5% retention lift drives a 25% profit increase,

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The customer service team was bracing for a busy Monday after the launch of the company’s latest feature update. As expected, the inbox overflowed with

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With over 6.3 billion people currently using smartphones, the mobile app market has seen rapid growth. This number is projected to surpass 7.7 billion by

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Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain

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The daily life of a modern person has smoothly flowed into a small device. Today we increasingly use smartphones to communicate with friends, listen to

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Did you know that a great app rating is critical for an app’s longevity?  A rating or bad reviews can make or break a user

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