Console Gaming’s Latest Hero: The QR Code
While QR codes have been around for many years, they’ve recently become a much more popular tool as the general public has become familiar with how to interact with them….
Strategies for Establishing a ‘Good’ Mobile App Retention Rate
It’s never been more difficult to find success at app stores. Competition is fierce, consumers are spoilt for choice and apps are having to pull out all the stops to…
Increasing Mobile App Engagement – Actionable Strategies for 2023
Increasing App Engagement Mobile apps are expected to generate over $935 billion in revenue by next year. Statista found that a total of 218 billion apps were downloaded in 2020….
What is Conversational AI?
Conversational AI is a type of artificial intelligence that allows customers to converse and interact with computer applications. The main goal is that the consumer’s linguistic dialogue is understood, even through different expressions, so that a task can be performed. Conversational AI technology ranges from fairly simple language to more sophisticated machine learning. Conversational AI…
App Store Reviews Can Make or Break User Acquisition Strategy For Apps
Did you know that a great app rating is critical for an app’s longevity? A rating or bad reviews can make or break a user acquisition strategy. We’ve put together…
Customer Needs
Customer needs determine whether or not a customer chooses to purchase something, so they’re hugely important for any business. Needs also have a bearing over whether or not a customer decides to stay local to the business they’re shopping with. Read on to find out more about customer needs and what they mean. What Are…
Support Ticket
Support tickets play a vital role in customer service. Used by a huge range of different businesses, support tickets enable customer service teams to provide a high standard of service, by communicating with their customers quickly and efficiently. The practice of support ticketing is also valuable when it comes to organizing tasks within customer service,…
Sales Funnel
The term ‘sales funnel’ is widely used in sales and marketing. It describes the journey that customers take from the point that they first stumble upon a company, to the completion of a purchase. The journey ordinarily comprises several different steps, but the length and complexity of a typical sales funnel will vary from company…
Loyalty Program
Loyalty programs are a great way to build customer engagement, encourage repeat purchases, and access a treasure trove of customer data. What is a loyalty program? It’s a way to attract new customers and maintain existing customers by offering perks and rewards for their continued business. In one form or another, loyalty programs have been…
Digital Transformation
You’ve probably heard the term “digital transformation” all over the internet. What is digital transformation? Why is it important? And how can your company get started with it? We’ll answer those questions below. What Is Digital Transformation? In CIO, Clint Boulton defines digital transformation as “the implementation of new technologies, talent, and processes to improve…