Customer Service

Customer service refers to the support and advice provided by a business to their customers or product users. The ultimate aim of customer service is to help customers have the best possible experiences. For that reason, it is one of the most important parts of running a business. Customer service often involves a one-on-one interaction…

Mobile Broadcast

Mobile broadcast is a technology designed to deliver SMS messages to multiple people at once in a particular geographic area within a certain period of time. Cell broadcast messages differ from group texting, as recipients cannot see responses by others. In cell broadcast messages, recipients have the perception that the message is being sent to…

Universal App

Universal App

A universal app is an app that can run on any mobile device operating system — meaning iOS and Android. Universal apps also work on different types and sizes of devices, including iPhones and iPads. It’s a one-size-fits-all scenario designed to work for any smart device user.  Not everyone remembers the early days of app culture,…

Brand Advocacy

Brand Advocacy

When your customers talk in glowing terms about your brand, voluntarily spreading the word about your products, services, and customer service, that’s brand advocacy at work. In a social-media and customer-review driven world, brand advocacy should be a powerful part of your marketing strategy. It has basically taken the place of old-fashioned word-of-mouth marketing, enabling…

Gamification

Gamification

Gamification is a strategy of applying core game-design elements, activities, and principles to a non-game context, such as marketing or customer experience. Gamification techniques can include things like point scoring, digital scavenger hunts, and competition among “players.” Using gaming techniques motivates customer engagement, because people are incentivized to participate when there is competition and the…

Geofencing

Geofencing

Geofencing is the creation of a virtual perimeter around a real geographical area for the purpose of pushing information to the devices of users within that area or enabling interaction with those users. Geofencing has become highly popular within the last decade by tech-forward brands hoping to reach customers in the moments when they’re most…

In-App Purchase

In-App Purchase

In-app purchase is the ability for customers to buy products or services from inside a mobile app, without having to navigate to a web browser. In-app purchase is a popular revenue technique that enables brands to give away an app for free and still profit from its use. This is a particularly critical feature for…

Interactive Notifications

Interactive Notifications

Interactive notifications allow app users to respond to notifications right from within the notification, rather than having to open the app. They often contain buttons that enable the user to take immediate action, such as purchasing tickets, applying a promo code, or checking in for a flight. Unlike standard push notifications, interactive notifications enable two-way…