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In-game support UX is what stands between a frustrated player and a resolved one. When a purchase fails mid-session or a player hits a bug
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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players
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Mobile app developers and marketers encounter various challenges along the way of making their app go viral. Increasing user acquisition rates, improving user experience, and working on
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A community is a group of people who share the same interests, purposes, and pain points. An online community is a place where such people can interact
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When it comes to apps, you either become a part of your user’s break time or you lose them in just 3 months from the
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The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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Most studios pour their engagement budget into push notifications, then watch half their players never see a single message. That gap is not a delivery
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Have you ever interacted with a chatbot or a virtual assistant? You may have asked Siri to play your favorite song or talked with a
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About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure
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We have been at the edge of our seats waiting to introduce you to our new podcast, Player: Engage, brought to you by Helpshift and
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Mobile games have become the backbone of modern entertainment: people spend hours playing their favourite games on their smartphones. If you are a game enthusiast,
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Businesses across every industry are constantly looking for opportunities to leverage automation to improve their workflow and boost productivity. Unsurprisingly, the narrative is no different
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